Huntington Bank, a full-service financial institution, is committed to strengthening communities through business growth, strategic partnerships, and meaningful civic engagement.

When preparing to engage its Board of Directors during a key Detroit visit, Huntington sought a compelling way to showcase the bank’s economic impact and future investment opportunities across the city. The experience needed to be interactive, memorable, and aligned with the energy and revitalization of Detroit itself.To bring this vision to life, Huntington partnered with Symphonize to develop Shift Detroit—an immersive, custom-built iPad application designed to transform storytelling into an interactive journey.

Our Solution: An Interactive Storytelling Experience on Mobile

Symphonize designed and engineered Shift Detroit as a high-performance, visually engaging mobile application that allowed Board Members to explore community investments and growth corridors in a dynamic way.

Innovative Gear Shifter Navigation: Inspired by Detroit’s automotive legacy, we created a unique, gear-shifter-based navigation system. This intuitive mechanic allowed users to “shift” between key neighborhoods and investment initiatives, reinforcing the city’s transformation theme through interaction.

Immersive, Guided City Experience: Designed a seamless, interactive journey that combined multimedia storytelling, geographic context, and economic data delivered as Board Members toured Detroit by bus.

Strategic Brand Alignment: Aligned the application’s experience with Huntington’s mission and community development strategy, clearly illustrating opportunities for further investment and measurable impact.

Custom iPad Application Development: Engineered a reliable, high-performance iPad application tailored specifically for Huntington’s Board meeting, ensuring flawless execution during a high-visibility executive setting.

Interactive Community Storytelling

The application translated complex economic development initiatives into an intuitive digital narrative, helping Board Members visualize Huntington’s role in Detroit’s revitalization.

Designed for Executive Impact

The experience was optimized for clarity, engagement, and strategic messaging—ensuring decision-makers could easily connect community investments with business growth opportunities.

Built for Precision and Performance

The custom-built mobile application delivered a seamless experience in a live, mobile environment, demonstrating technical reliability under executive-level scrutiny.

Impact: Strengthening Vision Through Immersive Engagement

The Huntington Bank Board of Directors praised the Shift Detroit experience for its creativity, storytelling depth, and immersive design.

The app delivered a compelling vision of community impact and economic opportunity, reinforcing Huntington’s leadership role in Detroit’s continued growth.

By transforming strategic data into an engaging mobile experience, Shift Detroit left a lasting impression turning a city tour into a powerful moment of alignment and inspiration.

Custom Mobile Experience

Immersive Storytelling

Strategic Brand Engagement

We deliver solutions to:

Patricia Campbell, Chief Operating Officer.
Christian Financial Credit Union

"The Symphonize team is amazing! Their ideas and designs for our website are truly exceptional, and they consistently follow through on delivery. With their flexible, collaborative approach, they are a pleasure to work with, and we just love the end result."

Sean Johnston, Senior Vice President - Operations and Technology.
Huntington National Bank

"The Symphonize team makes it so much easier! They can see through the complexity and the outliers to pull together an elegant solution that makes a complex product more intuitive. The team is always great to work with, challenging us when needed and helping us see beyond our requirements. We’ve been thrilled with the results so far and look forward to what the future will bring."

Ed Rose, CEO.
Paqqets

"Symphonize brings the expertise we need to make good decisions and stay calibrated. Our teams work together seamlessly. If you sat in on a working session, it would be hard to tell the Symphonize folks from my team. They have a seat at the table for every important decision."

David Jones, CIO.
Meridian Medical Management

"Symphonize is a one-stop shop that supports us at every stage: from whiteboarding to architecture to development to implementation. They know what the market is doing and reliably guide us to next generation technologies that will put us ahead of our competition."

Fady Zoweil, VP of Professional Services.
Thales Group

"The Symphonize Solution Architects and development team are excellent. We can assign tough tasks and know they will do them right without creating complexity or delays. I trust Symphonize to deliver on our commitment and achieve our customer’s goals because they've been doing it for 8 years now."

Terry Leahy, CEO.
Meridian Medical Management

"We have been successfully partnering with Symphonize for many years on a broad variety of technologies and product roadmaps. From Big Data analytics product development to rapid development and deployment of RPA, Symphonize has been our key strategic relationship. Their team functions seamlessly as an extension of our product management teams, which has enabled us to dramatically increase release velocity and quality simultaneously."