Case Study

Chelsea State Bank

Redefining the digital banking experience with a modern, responsive, and user-first approach.

Chelsea State Bank, a 125+ year-old hyper-local Michigan institution, prides itself on delivering high-touch, personalized service to its customers.

CSB aimed to enhance its digital presence with a modern, mobile-friendly website, strengthen community engagement by highlighting its initiatives, and improve efficiency through streamlined and automated rate management.

Our Solution: A Responsive, Personalized, and Inclusive Website

Symphonize collaborated with CSB to create a responsive, ADA-compliant website that serves as a digital ambassador for the CSB brand. The website combines modern design, personalized user journeys, and robust content management capabilities to drive engagement, lead generation, and community connection.
Personalized, Mobile-Optimized Experience: Tailored content and offers for different user segments.
Headless CMS Integration: Secure and intuitive content updates for the bank’s staff.
Community and Youth Engagement: Interactive financial literacy modules and community support showcases.
Dynamic Rate Management: A single-source database for rate updates, ensuring consistency.
Inclusive and Data-Driven Design: ADA compliance and integrated SEO tools to boost visibility.
Seamless Third-Party Integration: Added tools like calculators and CRM integrations for a cohesive user experience.

Personalized, Mobile- Optimized Experience

Delivered tailored content and offers based on visitor type and banking needs, ensuring an engaging, responsive design for mobile-first users.

Community and Youth Engagement Features

Introduced an interactive financial literacy module and highlighted CSB's community involvement to strengthen local connections.

Dynamic Rate Management

Built a centralized database for real-time rate updates, ensuring accurate and consistent display across the website.

A Digital Experience That Drives Engagement and Builds Connections

The new Chelsea State Bank website redefines the digital banking experience, combining a storytelling approach with personalized workflows to engage visitors and build connections. The modern design and mobile responsiveness resonate with younger generations, while the streamlined CMS and dynamic rate management simplify operations for CSB.
Increased engagement
SEO improvement
Content update efficiency
“With Symphonize’s expertise, we’ve created a digital environment where our value proposition is clearly communicated, positioning Chelsea State Bank as a trusted community bank that offers modern solutions while maintaining its commitment to personalized, relationship-based service.”
Joanne Rau, CEO,
Chelsea State Bank

We deliver solutions to:

Patricia Campbell, Chief Operating Officer.
Christian Financial Credit Union
"The Symphonize team is amazing! Their ideas and designs for our website are truly exceptional, and they consistently follow through on delivery. With their flexible, collaborative approach, they are a pleasure to work with, and we just love the end result."
Sean Johnston, Senior Vice President - Operations and Technology.
Huntington National Bank
"The Symphonize team makes it so much easier! They can see through the complexity and the outliers to pull together an elegant solution that makes a complex product more intuitive. The team is always great to work with, challenging us when needed and helping us see beyond our requirements. We’ve been thrilled with the results so far and look forward to what the future will bring."
Ed Rose, CEO.
Paqqets
"Symphonize brings the expertise we need to make good decisions and stay calibrated. Our teams work together seamlessly. If you sat in on a working session, it would be hard to tell the Symphonize folks from my team. They have a seat at the table for every important decision."
David Jones, CIO.
Meridian Medical Management
"Symphonize is a one-stop shop that supports us at every stage: from whiteboarding to architecture to development to implementation. They know what the market is doing and reliably guide us to next generation technologies that will put us ahead of our competition."
Fady Zoweil, VP of Professional Services.
Thales Group
"The Symphonize Solution Architects and development team are excellent. We can assign tough tasks and know they will do them right without creating complexity or delays. I trust Symphonize to deliver on our commitment and achieve our customer’s goals because they've been doing it for 8 years now."
Terry Leahy, CEO.
Meridian Medical Management
"We have been successfully partnering with Symphonize for many years on a broad variety of technologies and product roadmaps. From Big Data analytics product development to rapid development and deployment of RPA, Symphonize has been our key strategic relationship. Their team functions seamlessly as an extension of our product management teams, which has enabled us to dramatically increase release velocity and quality simultaneously."
Let us orchestrate your next digital transformation.
Our unified teams will harmonize integrity and technical excellence to create data-driven, cloud-centric, and user-focused solutions that resonate.
BOOK A FREE CONSULT