Christian Financial Credit Union (CFCU) has been a trusted financial partner in Metro Detroit for over 70 years, dedicated to empowering members with innovative financial solutions.

Committed to personalized service, competitive rates, and strong community impact, CFCU needed a digital experience that reflected their forward-thinking approach while catering to Millennials, Gen Z users, and business account holders. CFCU aimed to provide an intuitive, mobile-first banking experience that simplified financial management, increased engagement, and seamlessly integrated the latest digital tools to serve its growing member base.

Our Solution: A Mobile-First, Interactive, and Personalized Website

Symphonize collaborated with CFCU to design a modern, ADA-compliant, and user-friendly website that embodies the credit union’s commitment to accessibility, convenience, and digital-first services. The new website enhances member engagement through immersive storytelling, personalized user journeys, and a robust content management system, ensuring ease of use and operational efficiency.

Mobile-First Digital Banking: Designed an intuitive, responsive platform optimized for on-the-go banking, ensuring seamless mobile access to essential financial services.

Scrolly-Telling and Micro-Interactions: Integrated engaging visual storytelling and interactive elements to captivate users and make banking more intuitive.

Personalized User Journeys: Designed tailored content experiences based on user behavior, driving deeper engagement and increasing conversions.

Custom WordPress CMS: Developed a scalable, API-integrated custom theme that allows for easy content updates and management.

Accessibility and Performance: Ensured ADA compliance, fast load speeds, and cross-device accessibility through extensive testing.

Seamless Integration with Banking Tools: Connected members to essential financial tools, including calculators, online applications, and secure account access.

Mobile-First Digital Banking

Designed an intuitive, responsive platform optimized for on-the-go banking, ensuring seamless mobile access to essential financial services.

Scrolly-Telling & Micro-Interactions

Enhanced user engagement with dynamic storytelling elements and micro-interactions that guide members through key financial services and benefits.

Personalized Content & Offers

Implemented a data-driven approach to deliver tailored content and promotions, helping users discover relevant products and services effortlessly.

A Digital Experience That Drives Engagement and Member Growth

The redesigned CFCU website significantly improved member engagement, particularly among Millennials and Gen Z users. Members praised its user-friendly design, personalized recommendations, and seamless navigation, while CFCU leadership commended its security, accessibility, and modern aesthetic. The successful launch of the platform led to a strengthened two-year partnership with CFCU, positioning the credit union as a leader in digital banking innovation.

The new website not only enhances digital interactions but also reinforces CFCU’s mission to provide convenient, community-focused financial solutions, setting a new standard for member experience in the credit union industry.

User-Friendly Design

Seamless Navigation

Personalized Recommendations

"With Symphonize's expertise, we've created a digital environment where our value proposition is clearly communicated, positioning CFCU as a forward-thinking credit union in the digital age."

Patricia Campbell, CEO,
Christian Financial

We deliver solutions to:

Patricia Campbell, Chief Operating Officer.
Christian Financial Credit Union

"The Symphonize team is amazing! Their ideas and designs for our website are truly exceptional, and they consistently follow through on delivery. With their flexible, collaborative approach, they are a pleasure to work with, and we just love the end result."

Sean Johnston, Senior Vice President - Operations and Technology.
Huntington National Bank

"The Symphonize team makes it so much easier! They can see through the complexity and the outliers to pull together an elegant solution that makes a complex product more intuitive. The team is always great to work with, challenging us when needed and helping us see beyond our requirements. We’ve been thrilled with the results so far and look forward to what the future will bring."

Ed Rose, CEO.
Paqqets

"Symphonize brings the expertise we need to make good decisions and stay calibrated. Our teams work together seamlessly. If you sat in on a working session, it would be hard to tell the Symphonize folks from my team. They have a seat at the table for every important decision."

David Jones, CIO.
Meridian Medical Management

"Symphonize is a one-stop shop that supports us at every stage: from whiteboarding to architecture to development to implementation. They know what the market is doing and reliably guide us to next generation technologies that will put us ahead of our competition."

Fady Zoweil, VP of Professional Services.
Thales Group

"The Symphonize Solution Architects and development team are excellent. We can assign tough tasks and know they will do them right without creating complexity or delays. I trust Symphonize to deliver on our commitment and achieve our customer’s goals because they've been doing it for 8 years now."

Terry Leahy, CEO.
Meridian Medical Management

"We have been successfully partnering with Symphonize for many years on a broad variety of technologies and product roadmaps. From Big Data analytics product development to rapid development and deployment of RPA, Symphonize has been our key strategic relationship. Their team functions seamlessly as an extension of our product management teams, which has enabled us to dramatically increase release velocity and quality simultaneously."

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Christian Financial Credit Union (CFCU)