Our goal is more value, less clicks. We wanted a technology partner who would deliver quality and that would do what they said they would do. We were looking for a partner who would share our goals with us, not nickel and dime along the way. Reverse engineering when you don't have a full set of requirements is key. The Symphonize does it very well and very thoroughly. Partnering with Symphonize was the right decision for us. They've always gone above and beyond for whatever the initiative was, to the point where we planned to expand our partnership into a multitude of new additional projects.