Tom Irwin provides turf management expertise for recreational green spaces, including golf courses, parks, and sports fields. Their services span design, construction, and sustainability-focused management. As the organization grew, Tom Irwin relied on a legacy, on‑premise reporting system that was critical to sales operations but limited in usability, scalability, and cross-departmental reach.

To support ongoing digital transformation, Tom Irwin sought a modern platform that could unify data access, improve reporting clarity, and serve teams beyond sales.

Our Solution: A Secure, Cloud-Based Data Portal

Symphonize partnered with Tom Irwin to design and develop the Data Portal, a secure, cloud-based dashboard and reporting platform that replaces the legacy intranet. The new solution delivers a clean, intuitive user experience aligned with Tom Irwin’s existing Planner app while introducing a modern technology stack built for performance and growth.The platform was designed with a strong focus on defining user types, simplifying complex data views, and delivering role-specific insights that support daily decision-making across departments.

Role-Based User Experience: Defined user roles, workflows, and wireframes tailored to sales representatives, managers, and cross-departmental users.

Modernized Reporting: Introduced a new Performance Report that delivers actionable insights into sales activity and operational performance.

Granular Security & Permissions: Implemented two-factor authentication and widget-level permissions to ensure secure, role-appropriate data access.

Interactive Data Exploration: Integrated filtering and sorting tools to enable deeper analysis and engagement with reporting data.

Brand-Aligned Interface: Unified the portal’s visual language with the customer-facing Planner app for a consistent, cohesive experience.

Ongoing Platform Evolution: Continued enhancements include new user types, features, and reporting modules driven by real-world usage and feedback.

Secure, Granular Access Controls

Implemented two‑factor authentication and widget‑level permissions to protect sensitive business data while enabling flexible access.

Modernized Performance Reporting

Introduced a new Performance Report that delivers clear, actionable visibility into sales activity and operational performance.

Role‑Based User Experiences

Defined user roles, workflows, and wireframes tailored to sales representatives, managers, and cross‑departmental stakeholders to ensure relevant insights for every user.

Interactive Data Exploration

Integrated filtering and sorting tools that allow users to explore, analyze, and engage with reporting data more deeply.

Results: A Scalable Platform That Powers Smarter Decisions

The new Tom Irwin Data Portal establishes a strong foundation for centralized, data-driven operations. Sales teams benefit from clearer visibility into performance metrics, while the broader organization gains a secure, scalable platform that supports collaboration across operations, distribution, marketing, and finance.

With a user-first design and modern architecture, the Data Portal simplifies daily workflows today and positions Tom Irwin for continued digital growth and innovation in the future.

Interactive
Data

Modernized
Reporting

Granular Security

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