Smithy Product Configurator for Michigan CAT

Keep customers on your site, offer instant dynamic pricing, and capture leads.

Frictionless CX

Your customers are busy. Save them time and effort by giving them the tools to rapidly visualize all possible equipment configurations and get instant dynamic pricing.

Buyer Insights

Discover what your customer really wants. Buyer interactions with the configurator produces data that can be used to signal intent, personalize marketing, and highlight broader trends.

Omni-Channel Sales

Integrate Smithy with any website, ecommerce platform, or CRM. Smithy works across mobile, tablet and in-dealership kiosks delivering a consistent experience across all channels.

Engaged buyers
buy more products.

User data shows Smithy’s immersive experiences grows average order size, shortens the sales cycle, improves order accuracy and increases lead conversion.

40% conversion rate increase when you replace traditional product photography with visual configuration.

-Harris Poll Survey, Jul 2020

We deliver solutions to:

Patricia Campbell, Chief Operating Officer.
Christian Financial Credit Union

"The Symphonize team is amazing! Their ideas and designs for our website are truly exceptional, and they consistently follow through on delivery. With their flexible, collaborative approach, they are a pleasure to work with, and we just love the end result."

Sean Johnston, Senior Vice President - Operations and Technology.
Huntington National Bank

"The Symphonize team makes it so much easier! They can see through the complexity and the outliers to pull together an elegant solution that makes a complex product more intuitive. The team is always great to work with, challenging us when needed and helping us see beyond our requirements. We’ve been thrilled with the results so far and look forward to what the future will bring."

Ed Rose, CEO.
Paqqets

"Symphonize brings the expertise we need to make good decisions and stay calibrated. Our teams work together seamlessly. If you sat in on a working session, it would be hard to tell the Symphonize folks from my team. They have a seat at the table for every important decision."

David Jones, CIO.
Meridian Medical Management

"Symphonize is a one-stop shop that supports us at every stage: from whiteboarding to architecture to development to implementation. They know what the market is doing and reliably guide us to next generation technologies that will put us ahead of our competition."

Fady Zoweil, VP of Professional Services.
Thales Group

"The Symphonize Solution Architects and development team are excellent. We can assign tough tasks and know they will do them right without creating complexity or delays. I trust Symphonize to deliver on our commitment and achieve our customer’s goals because they've been doing it for 8 years now."

Terry Leahy, CEO.
Meridian Medical Management

"We have been successfully partnering with Symphonize for many years on a broad variety of technologies and product roadmaps. From Big Data analytics product development to rapid development and deployment of RPA, Symphonize has been our key strategic relationship. Their team functions seamlessly as an extension of our product management teams, which has enabled us to dramatically increase release velocity and quality simultaneously."