Huntington Bank partnered with Symphonize to create an original, inspiring experience for its Board of Directors during their meeting in Detroit. Through a discovery session with Huntington leadership, exploration, and ideation, Symphonize developed the concept of “Shift Detroit,” an interactive experience designed to transform perceptions of Detroit from dead-end roads to new pathways for sustained economic mobility.

Shift Detroit enhances a city tour of Detroit, leading Board Members on a virtual trip through promising city corridors where Huntington Bank can impact, grow, and thrive. With the user experience designed to unfold through an automobile shifter interface on an iPad, the app uses a gear shifter interface to take users to and from select areas as story points. The interactive tour includes gears ‘R’ and one through six. ‘R’ showcases Huntington’s presence in Michigan and Detroit, serving as a reverse timeline that highlights Huntington’s growth path in Michigan. Gears one through six explore current areas of economic revitalization in Detroit, including Midtown, Corktown, Tech Town, New Center, Downtown, and North End. Each gear presents a detailed narrative of the bank's initiatives and potential opportunities in these neighborhoods, highlighting the vibrant economic activity and development.

The Shift Detroit app is a testament to Huntington Bank’s commitment to revitalizing Detroit, offering an innovative way to present their strategic vision to the Board of Directors. The app effectively communicates Huntington’s role in the city’s economic resurgence, emphasizing their impact and potential for future growth.