Working closely with Sea Ray’s marketing and IT teams, NewFoundry created an all-new, web-based boat configurator application that supports the brand’s commitment to innovation, craftsmanship, and service.

The custom configurator solution presents a captivating shopping experience to Sea Ray customers that is cohesive with the brand’s visual identity and SeaRay.com web experience while facilitating the journey from shopping to purchase.

The configurator has proven itself to be an invaluable selling tool, realizing more than a three-fold increase in leads within two months of launch, capturing contact information, and interfacing with Salesforce for tracking and analytics. The unique combination of photo-realistic renderings and feature image photography plus integration with Sea Ray’s operational systems mean that shoppers see accurate product representation and pricing that is always in step with manufacturing and marketing databases.

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Sea Ray was recognized with a Neptune Award for “Best Website” by the Marine Marketers of America (MMA) in part because of the significant, positive impact the configurator has had on its business. Sea Ray stated that the configurator has done this by:

• Providing a captivating shopping experience for consumers that is cohesive with Sea Ray’s visual identity and the broader SeaRay.com web experience.
• Facilitating the journey from shopping to purchase through contact capture and integration with Salesforce for lead tracking and analytics. The configurator realized more than a three-fold increase in leads within two months of launch.
• Ensuring accurate product representation and pricing that is always in step with manufacturing and marketing databases, a key advantage of this custom-engineered solution versus competing “plug- and-play” CPQs.

Try the Sea Ray boat configurator for yourself on Sea Ray’s website or learn more about our configurator commerce solution.